I started calling amigurumi 'ami ami pets' after I found a book with 'ami ami' in the title (it's easier to say too).  Amigurumi means knitted or crocheted stuffed toy in Japanese. It's considered an art.  The real deal about ami ami is this - making amigurumi takes a lot of parts that you have to put together yourself. Have patience with yourself.  Don't give up.  I read another blog that said making ami was fun up until she realized that they had to put all the parts together. She immediately gave up!  Don't give up; it gets easier with practice.
Watch how this baby penguin bird comes together. 

A pink penguin!

Sewed the beak to the head

Attached the feet

One wing to go

Penguin next to a key